We strongly urge all retailers to behave responsibly throughout the coronavirus outbreak and not to charge vastly inflated prices. Please continue to sell at normal retail recommended price.
There have been many examples of a public backlash against this practice of profiteering. We want to ensure retailers do not exploit the current situation to take advantage of people. We would also remind retailers about their obligations to their local community.
And if any Day-Today or Usave store is caught abusing the coronavirus epidemic to squeeze extra profit from worried residents by raising prices then they will be debranded and removed from the group.
This is an uncertain time and we know a lot of people are scared and worried, we are in this together and we can make it through by having a good community spirit, going that extra mile and looking out for each other.
The press are looking to name and shame and it’s not worth it!